Star9, jewel bets on the perfect number

30 Jan 2017

The collection is the fruit of the synergy between Diamond Love Bond, company that works on the diamonds market, and Domenico Scavia, a jewelery maison in Milan.

It’s not a casual partnership between neighbors. This is the history that connects Diamond Love Bond, an international company that works in natural diamonds and Fulvio Maria Scavia, goldsmith and grandson of Domenico Scavia, founder of the jewelry in via della Spiga, in the heart of Milan, both at number 9, same address even if in different plans. United by an important number, Diamond Love Bond and Scavia have decided to make a partnership combinig the most precious material in the world with style and design ideas.

The Star9 collection was born with jewels designed by a 9-pointed star: “9 is a ‘more than perfect’ number with a mathematical power studied by the great mathematician Fibonacci in 1200 – explains Marco Pocaterrra, managing director of Diamond Love Bond – This number has strong symbolic power and is a lucky charm for Diamond Love Bond. In ancient oriental cultures it refers to longevity and eternity and today in the East is the number of love and romance”.

Scavia, in Star9 collection, has utilized the 9 points star in rings, pendants, earrings with Diamond Love Bond diamonds in the center with the best color and clarity standards, certified by “GIA” the Gemological Institute of America.

The customer can customize the jewel choosing between platinum, yellow gold and white gold. But that’s not all: to make more special the famous star, the customer can choose rare diamonds such as Fancy Natural Color Vivid Yellow, Green Blue, Pink and Purple.

If the world diamond jewelery market is a stable construct, in 2015 the trade volume was about 75 billion dollars, excellent is Diamond Love Bond growth according to Idex data: company’s turnover in 2015 was 16 millions of euros, and in 2016 is estimated in 29 million. “Positive numbers due mainly to the development of our network distribution – concludes Pocaterra – diamond doesn’t represent a financial investment to enrich the assets, but to protect it in the long term”. For British people it is a kind of investment of passion, rationality apart, it’s difficult to quantify the value of emotions for unique pieces, for example in 1968 Ricard Burton paid 300 thousand dollars for a 33 carat diamond given to Elisabeth Taylor, resold by Christie’s in 2011 at 8.8 million dollars.

Affari & Finanza, 30/01/2017

Written by Bettina Bush